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Startups Corner

LTV:CAC ratio: an important metric for your brand

LTV CAC Ratio: A Marketing Indicator
January 5, 2023

Ratio LTV:CAC : A key indicator in eCommerce and Saas     LTV:CAC Ratio is a primary indicator of your brand’s profitability, growth potential, and the overall health of your business. In other words, LTV:CAC ratio is a must-track metric. The LTV (Customer Lifetime Value) : how much money a customer brings to your startup  Customer lifetime […]

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CAC : Why is it important ?

Importance to know the customer acquisition cost
December 15, 2022

CAC : Customer Acquisition Cost, an important indicator for your business!     In consulting, finance, and other service industries, customers represent a revenue stream, and must be acquired and retained over time. Investing in a customer cost acquisition (CAC) strategy is critical for you to attract the right leads to your company and increase your […]

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Could VC Portfolios’ Profitability Improve?

VC Portfolios profitability
September 28, 2022

VC Portfolios profitability: how do they perform?   Why the Idealized VC World isn’t Quite True? VC funds profitability is generally not outstanding. Whenever we read about venture capital, it’s stories of venture-backed startups becoming unicorns and making their investors more money than they ever thought possible. And in some cases, this is true.  We […]

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Funding: How Startups Use Investors’ Money

Funding: How Startups Use Investors' Money
September 22, 2022

Where does investors’ funding go? 5 key ways startups use and allocate investors’ funds       A standard inquiry posed to entrepreneurs looking for investors is: what will you use the money for? In other words, where will the funding go? Startups should focus on the importance of sufficient capital upon the launch and […]

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Fundraising for Product or Market Development?

Is It Easier To Raise Money To Develop The Product Or The Market
September 13, 2022

An analysis and comparison of raising funds for the development of the product or the market, and how to ensure the purpose of your funding needs attract investors.     Once you’ve decided to launch your own business, the next step is often a choice between product or market development. Or perhaps, both. Most startups […]

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VC Selection Process: 5 Factors to Consider

VC Selection process: choosing the right VC
July 18, 2022

VC Selection Process: 5 factors to consider during the competitive VC selection process to secure funds Entrepreneurs pursuing funding understand how difficult it can be to obtain VC funding. Understanding the VC selection process is vital to securing funds. VC firms are extremely selective with who they choose to invest in because of the risky […]

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How to Choose Your VC Firm

Finding the right VC for your company is not only a question of luck
July 4, 2022

How to Choose Your VC Firm: 7 factors to consider when entrepreneurs are researching VC firms for fundraising     When you are looking for funding from VC firms and starting to choose VCs, it’s important to realise that it’s not just the money you are entering into an agreement for. When a startup signs […]

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11 ideas to use to weather a turbulent economy

May 11, 2020

Weather a turbulent economy and set your business on solid ground for long-term growth: 11 ideas to use in these challenging times. How to overcome difficulties during a crisis and survive?     1. Take stock of your cash resources: You need to determine how much cash you have for the future. Once you have a […]

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Show empathy for your team

January 21, 2020

The topic of developing empathy doesn’t come up very often in the business world, but it should. As a leader, it’s your job to create an empathetic environment where everyone feels valued.     Empathy—the ability to read and understand other’s emotions, needs, and thoughts—is one of the core competencies of emotional intelligence and a […]

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Working for equity at a startup

January 14, 2020

“Sweat equity is the most valuable equity there is. Know your business and industry better than anyone else in the world. Love what you do or don’t do it.” –Mark Cuban What do you do when someone asks you to work for equity? How you answer that question really comes down to three questions that […]

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